Challenges
- Limited flexibility and control with their outdated CMS solution
- Content siloed and difficult to track and log
- Pressure within a highly competitive industry
Interamerican is a leading insurance and financial services company in Greece, serving over 1 million customers with a wide range of products in health, life, and general insurance. As part of the ACHMEA Group, the company is known for its focus on digital innovation and putting customers first.
To improve its digital services and work more efficiently across a large portfolio of websites and brands, Interamerican chose Kontent.ai. Let’s explore their success with insights from Dimitrios Kagkas, Software Engineer at Interamerican and Michael Christidis, Software Engineer at Agile Actors for Interamerican.
Moving from limiting legacy tech to a true API-first solution
Interamerican's team needed more flexibility and control in their content operations, and they found it in Kontent.ai.
“As a headless CMS, Kontent.ai gives us the chance to build around it; that’s actually the point. Our previous solution—and other ones we researched before choosing Kontent work like black boxes: this is what we have, this is what you do, this is how you do it, and that's it. So, they’re not that flexible. The flexibility of Kontent.ai is one of the top reasons we went for Kontent.ai. It's truly API first.”
The team elaborated on the importance of having an API-first solution to meet their needs: “We're technical guys, so it’s the technical stuff that’s impactful for us. The fact that anything that can be done from the UI can be done through an API is amazing. It’s the most useful thing. So, I would really put exclamation mark on that,” said Michael.
A single source of truth in a highly regulated industry
Interamerican serves individuals and families, as well as businesses and organizations, which means they handle an immense volume of information with significant complexity. Kontent.ai has become a central hub for all Interamerican’s content, allowing the team to do more with what they create. Having a single source of truth breaks down silos across teams and ensures everything that’s created is easy to find, easy to use, and easy to reuse.
“Kontent.ai is the source of truth for our systems. When you create a new item, it lives there. It’s also a log of all available URLs. We have tried to model everything as content; that’s the core idea. Even if you have web applications, a webpage, we model it as content. Then you can put it anywhere, remove it, really do anything you want. It’s so dynamic,” explained Dimitrios.
Especially in a highly regulated industry like insurance and financial services, reusable modular content is critical: it ensures content stays accurate and consistent, as updates or changes are propagated everywhere. Less unnecessary duplication, less outdated information.
Smooth delivery, now and in the future
Because everything is accessible via API, it’s easier for Interamerican to connect new tools and expand into new platforms without rebuilding from scratch. This flexibility has helped Interamerican scale their digital efforts and ensure they’re ready for whatever’s next.
“We have a good headless system to support us—one that operates independently of the front end. So that’s why everything’s gone smoothly. When you have to try to manage and fit the one to the other, that’s where you have problems. With Kontent.ai, it’s not something that we have struggled with at all,” shared Dimitrios.
“That’s the reason why we trust it for more than content management,” added Michael.
Kontent.ai has given Interamerican the tools to move faster, make smarter decisions, and build better experiences across multiple websites and applications. The platform helped both engineers and content contributors create, build, and execute on their goals.
